It is my belief that you can’t just say some cool shit anymore. That used to be all you had to do in the rap game. All the founders of hip hop and old school legends, all they really had to do was say some cool shit. Grandmaster Flash would do some cool shit – and they say some cool shit – AND THAT SHIT WAS SOME COOL SHIT. But we’ve evolved way past that. It takes a lot more than just saying some cool shit to gain any traction in this game. You have to take yourself a whole lot further than just saying cool shit. Nobody cares about the cool shit you say if all you do is say cool shit.